"The next thing you know, we were carrying diamond jewelry like Costco does."īed Bath & Beyond seemed equally indecisive about its online presence. We need to be the destination with everything,'" she recalled. "The next conversation would be 'we need to be more competitive with Amazon. the destination for home, more upscale, home decor, more furniture,' " Amy Laskin, a former Bed Bath & Beyond content marketing executive, told NPR. "I would go into one meeting and it would be 'we need to be. As recently as 2018, the chain had more than 1,500 stores.Ī sign advertises jewelry, furniture and appliances at Bed Bath & Beyond in Los Angeles in 2013. It outlived its main rival Linens 'n Things, later buying BuyBuy Baby, the World Market and online retailer One Kings Lane. Launched in 1971 with two towels-and-bedding stores in New Jersey, Bed Bath & Beyond grew even through the Great Recession. For months, the chain has been losing both money and shoppers, struggling to restock shelves as suppliers and banks cut off its tab.īeneath the chaos, the home goods giant has faced a fundamental question: In a world that shops online, swarmed by competitors, where does it fit in? A cultural icon is born Soon after, that store indeed shuttered.īed Bath & Beyond enters bankruptcy distraught and turbulent, after several misfired turnarounds, abrupt leadership shakeups, a rise and crash as a meme stock, store closures, job cuts and numerous last-gasp financing deals. "I remember thinking it feels like the last days of Sears in here," said Daniel Callahan from Louisville, Ky., about a visit to once-beloved Bed Bath & Beyond a few months ago. Business Homeware giant Bed Bath & Beyond has filed for bankruptcy
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